Michael Williams has joined us as President, Sports, Media and Entertainment. In his new role, Michael will lead Pypestream’s marketing and sales efforts in the category, partnering with brands across industries to fully embrace messaging as the platform of choice for consumers and fans.
“Messaging is a channel where brands absolutely need to be today if they want to build deeper connections with their fans and customers,” said Williams. “I couldn’t be more excited to join Pypestream to partner with brands to tap into messaging in a more powerful way. Pypestream is changing the whole dynamic of brand/customer communication – providing consumers with control of how they message with brands to receive customer service, offers or promotions in real time.”
“Michael brings a wealth of experience from world-class sports and entertainment brands to the Pypestream leadership team, and is an ideal fit for Pypestream as we continue our rapid growth,” said Pypestream CEO, Richard Smullen. “Michael’s diverse sales and marketing leadership experience, coupled with his background with the Formula 1, the National Hockey League and the National Football League make him a natural fit for Pypestream as we work with sports, media and entertainment brands.”
About Michael Williams
Over his more than 25 years in the sports, media and entertainment industries, Mr. Williams has built and managed numerous successful campaigns for leading sports brands including Grand Prix of America and Formula 1, the National Hockey League and the National Football League, among others.
Prior to joining Pypestream, Williams was responsible for running the general business operations for the Grand Prix of America including all sales and marketing matters, event programming, customer experience and engagement, as well as establishing the brand position and strategic business model to guarantee long term growth for the Grand Prix and Formula 1.
Prior to joining the Grand Prix, Michael served as CMO, Senior Vice President of Sales and Marketing for the National Hockey League’s New Jersey Devils and Prudential Center. There he developed profitable and strategically sound programs that resulted in a measurably broadened fan base with positive results across all business segments with year over year gains.
Before joining the NHL, Williams served as Vice President of Marketing for the San Francisco 49ers. During his tenure, he spearheaded the effort to expand the organization’s brand footprint, resulting in increased relevance amongst all key metrics.
Michael currently serves on the North American Board for the CMO Council, the Governing Body for the New York CMO Collective and the board for the International Marketing group “Peer 150”. He has been recognized for overall creative excellence with numerous national awards, has taught as an adjunct professor at multiple universities and is currently on the Leadership Council at Seton Hall University. Additionally, Williams served on the Juvenile Diabetes Research Foundation, the John Wooden Classic and the Special Olympics of Southern California boards as well.